CREATIVE CONTENT & EVENT PRODUCTION

A CREATIVE, AUTHOR, EVENT AND CONTENT PRODUCER, BRAND EXPERIENCE, METAVERSE & COMMS EXPERT

A specialist creative across digital, events and activations. A heavyweight creative copywriter, producer and marketeer, regularly working with leading brands to develop ideas and pitches that explore how brand experiences can sit centrally in the integrated marcomms planning process. She provides fresh, engaging content concepts for advertising creative and through-the-line digital campaigns. Also a seasoned and award winning exec producer, creating immersive environments, digital products, pop-ups and campaigns globally across all key sectors.

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With over 20 years experience, Shirra founded experiential consultancy; Electrify, specialising in Metaverse brand activation, having previously worked also founded Blazinstar where she ran the studio and client projects till 2013. 

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Often designing and delivering creative workshops and talks for brands such as adidas, fabric, Financial Times Life & Arts, L'Oreal Luxe and YSL on various future oriented creative and communications topics, she likes to inspire clients to develop ideas and strategies which are both immersive and digital first to maximise the benefits of combining live brand experiences, tech and social media.

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Shirra is also the first UK author to have written a book on Experiential Marketing, her book titled ‘Experiential Marketing, a Practical Guide to Interactive Brand Experiences’ 2nd edition, was recently updated and re-written for its 10 year anniversary, and sells in all major booksellers across international markets.

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Once a Visiting Professor at the London Metropolitan University, she was awarded an honorary title having helped them develop the first Master’s degree on Experiential Marketing in the UK “Experiential Meets Digital”.  She has been a guest speaker on BBC radio, alongside other global media channels, and writes regularly for publications such as Marketing Week. 

The book is published by Kogan Page, Europe’s leading independent business publisher. Shirra has flown around the globe host workshops and seminars for global brands and events agencies, teaching the BETTER and SET MESSAGE planning methodologies that she speaks about in her book.

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A creative marketer, writer, strategist, music expert and entrepreneur – Smilansky is a recognised player and pioneer in events and non-traditional marketing fields such as Experential Marketing and the Metaverse.

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